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You can earn quite a bit of money selling products online at $19.95 or $47.95. This won't make you one of the world's billionaires, however, and you will have to work diligently to make that money.

There is an easier way to earn a decent amount of money. Billionaire status still won't be in your near future but you won't be striving so hard if you sell high ticket items.

"Okay", you say, "but what exactly is a big ticket item?" Well.... the definition is your own. Whatever you think is a lot of money qualifies as a high ticket item. If you think that paying $300 dollars for anything requires some serious soul searching then an item that costs $300 is the definition of a high ticket item for you. You define what is meant by high ticket item. The price that makes you stop and think before you buy is probably in that category. This could be 100 dollars or 500 dollars, depending on the person you ask.

Don't misunderstand what is being said here. There is nothing wrong with selling less expensive items. All successful Internet marketers sell products that span a wide price range. The point here is that you can make more money in less time and with less effort selling high ticket items than you can selling lower cost items and you can do it for two very good reasons:

1. You can sell fewer items and make the same profit. If you sell an item for $20 each, you must sell 500 of them to make $10,000 but if you sell an item for $200, you only have to sell 50.

2. High ticket items realize a higher net profit. It may take more money to produce a high ticket item, but the end result is an increase in the profit margin. It takes a lot less time to break even with these products.